If you are in business, then you probably know how important it is to engage with your audience and potential clients. Unfortunately, most people always focus on social media platforms and completely ignore emails. You should never make that mistake. Consider these 5 reasons why email marketing is essential in every business.
It is a personal way of updating people on developments in your business:
Email allows you to customize messages that will appeal to a particular demographic. Customers like it when you deliver a message where you call them by name, and make them feel like you know their needs. If you use the Constant Contact software, it gets even better because you are sure that only those who have subscribed to you get emails. The software disables those who have unsubscribed, making it unlikely for you to be marked as spam. Simply put, email marketing allows you to communicate only with those who want to hear from you.
It is faster and the feedback is immediate:
Once you create a list of people you plan to send messages to, all you need to do is hit that send button, and they will get your message. Constant Contact software makes it easy to have bio data of all the people in your list. Through that, you can customize messages and send them to specific people or everyone in your email list. It is faster, and the feedback from your customers is often immediate. This is a welcome relief from days when businesses had to post letters and anxiously wait to see if the recipients will react or reply.
You save money:
Email marketing is way cheaper way of marketing than making phone calls or sending letters. First, with the use of Constant Contact software that creates for you a seamless mailing list in different categories, you will not need to hire a lot of people to do marketing. It also saves you on the cost of mailing letters that you would have otherwise incurred if you decided to do snail mail. You also do not have to spend on mainstream media advertising.
You can measure your progress:
One of the biggest mistake you can make when you are in business, is creating a marketing plan without knowing how you will measure its success. Emailing software can help you know how many people opened a link you embedded in the body of the email. The software also lets you know how many people are unsubscribing from your emailing list. This will guide you on how best to package your email marketing messages, and how you are faring on.
It is a way of getting social media following:
By now, you probably know the importance of having a solid social media following for your business. You can insert links to all your social media networks for those who may not be following you already. Constant Contact software allows you to choose a template that can accommodate social media platforms into the content of the email you are sending. Think of this as killing two birds with one stone. You inform your audience about what they should know about your business, and at the same time, you remind them of the social media presence your business has.
